Introducing our smoothest drop
made from our smoothest drops
![](https://freight.cargo.site/t/original/i/0e895cd41f9f5469fc64dbefbbcf5e716f52a4d68bebf0f49545b679e7cc0d0b/Heinekickswhite_Assets.png)
![](https://freight.cargo.site/t/original/i/0e895cd41f9f5469fc64dbefbbcf5e716f52a4d68bebf0f49545b679e7cc0d0b/Heinekickswhite_Assets.png)
🏅
3 x Bronze, 6 x Shortlists, Cannes 2023
1 x Bronze, LIA 2023
2 x Silver, 1 x Bronze, EuroBest 2023
2 x Merit, 5 x Shortlists, One Show 2023
4 x Merit, One Show Asia 2023
1 x Honoree, Webbys 2023
3 x Silver, 4 x Bronze, Creative Circle 2023
Dezeen's Top 10 Fashion Projects 2022
3 x Bronze, 6 x Shortlists, Cannes 2023
1 x Bronze, LIA 2023
2 x Silver, 1 x Bronze, EuroBest 2023
2 x Merit, 5 x Shortlists, One Show 2023
4 x Merit, One Show Asia 2023
1 x Honoree, Webbys 2023
3 x Silver, 4 x Bronze, Creative Circle 2023
Dezeen's Top 10 Fashion Projects 2022
In 2022, Heineken Silver was plannng to launch in Asia Pacific, and refresh its perception amongst Gen-Z.
So we went where no beer has gone before....into the space of sneakers. Literally. We collaborated with Dominic Ciambrone, hype-maker
and shoe customiser to celebrities, aka The Shoe Surgeon, to inject Heineken Silver right into the soles of these limited-edition sneakers, causing the world (and especially Gen-Z) to sit up and pay attention to Heineken Silver’s weird-cool new project inspired by
the smoothness of the new beer.
Featured on Hypebeast, Vogue, SneakerFreaker and over 400 news sites.
Plus probably the most-ever 🔥 emojis in the comments of a Heineken instagram post.
So we went where no beer has gone before....into the space of sneakers. Literally. We collaborated with Dominic Ciambrone, hype-maker
and shoe customiser to celebrities, aka The Shoe Surgeon, to inject Heineken Silver right into the soles of these limited-edition sneakers, causing the world (and especially Gen-Z) to sit up and pay attention to Heineken Silver’s weird-cool new project inspired by
the smoothness of the new beer.
Featured on Hypebeast, Vogue, SneakerFreaker and over 400 news sites.
Plus probably the most-ever 🔥 emojis in the comments of a Heineken instagram post.
HEINEKICKS
Client : HeinekenAgency : BBH Singapore, LePub
Production : The Shoe Surgeon, Pleid Street
Year: 2022
![](https://freight.cargo.site/t/original/i/a0f01c988a40fdd253e4d39142f3be2473cbd6f83e24b98d1b46e3108f6888cb/FASHIONGIF.gif)
![](https://freight.cargo.site/t/original/i/0cc9bbb6fd4c8ad819367593b71ea6ddf8f39bca1f41da6e04fc86565d6c8a61/Ciambrone.png)
![](https://freight.cargo.site/t/original/i/cddca6319903ad1df7cbd32b14c5965f64ebbf93eb55adb51cb662d7bee29246/Heinekicks_PR_Teaser_Posters_Single_02.png)
![](https://freight.cargo.site/t/original/i/688729e4cddb88aaeba31e78ee6b6f790d4ce95e391cfa3d4f08d46b51d28b96/Heinekicks_PR_Teaser_Posters_Single_01.png)
![](https://freight.cargo.site/t/original/i/b754e9ecbeddc2ae3680199d322ee1d973e342135d897f75683984087b1e189d/Heinekicks_PR_Teaser_Posters_Single_04.png)
Garnered over 2.7 Billion impressions and 1.4 million earned media, resulting in a 11 point brand score increase.
![](https://freight.cargo.site/t/original/i/6f9f301b585e66e35cd721caea726a04ebd90953783d24167ca02f5a9ef2c5fe/BANGALORE.gif)
Even sneaked our way onto skyscrapers in Bangalore, the heart of India, where beer wasn’t allowed to be marketed.
![](https://freight.cargo.site/t/original/i/42fd0d2e0aa3ba28e5d92cb704adf7cf1a5f7255aac78942d0acdb52b1cce888/IMG_9695_fin-copy_low.png)
![](https://freight.cargo.site/t/original/i/d0daa7c6ed3f88314e7fc1db745ecaee656d04e62f44e49ba2f48f2b68286853/IMG_9707_fin-copy_low.png)
![](https://freight.cargo.site/t/original/i/d7aa402e8aeed9b8d37603da0c68b6e4d8c70138bd46b6e7ff610212551d3e7e/Heineken-Stylized--11_fin-copy_low.png)
![](https://freight.cargo.site/t/original/i/a933dc440e078317856e2018d4245d64f852b2678cf08c9beb82269f910a3cef/Heineken-Photos--3_fin-copy_low.png)
![](https://freight.cargo.site/t/original/i/71c01b9adcdad5479a37a782b46eecbba18a2798cbaf733a70159fbe62ffdce8/Heineken-Photos--4_fin-copy_low.png)
![](https://freight.cargo.site/t/original/i/c7a6a7d5fd2670173807d23ffc480d77ffde1f71062365317517a3a5bb677ee1/Heineken-Stylized--2_fin-copy_low.png)
“The world of sneakers has no limits. And that of beer either apparently.”
![](https://freight.cargo.site/t/original/i/5efcfec865a63f9200723b6ef9d3cbcc3ca0b0df9e138e02a5dc27153226d6f0/gq-logo.png)