IKEA wanted some recruitment ads.
So we added their signature Scandinavian brand of humour.
Client : IKEA
Agency : BBH Singapore
Production : BBH Singapore
Year : 2018
Ikea asked us to do some simple recruitment ads for their new stores.
Who doesn’t want some free Swedish designer clothes? We created a series of cheeky attention-grabbing ads with Ikea’s signature style of humour to showcase the range of jobs available. The clients liked it so much that ‘free Swedish designer clothes’ is now one of the permanent official job perks on all of their recruitment listings beyond this campaign.