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The Jollibee
Tiktok Rom-Com


Starring a guy πŸ™‹πŸ»β€β™‚οΈ, a girl πŸ™‹πŸ»β€β™€οΈ, and delicious fried chickenπŸ—



#JOLLIEVERAFTER


Client: Jollibee
Agency: BBH Singapore
Year: 2020

The Back Story:


Kenneth worked on reinventing the romantic comedy for the modern age - bringing the chick(en) flick to TikTok screens everywhere with the help of an unlimited number of script writers, directors and actors.



πŸ…
Honoree, Webby Awards
Bronze, Adstars
1 X Shortlist, One Show
1 X Gold, CCA Gong Show
3 X Silver, CCA Gong Show
3 X Bronze, CCA Gong Show
1 X Shortlist, CCA Gong Show





Wait, what.


With the help of the 1 billion strong TikTok community, he created a love story that anyone could add on to with their own videos, taking the film on unexpected twists and turns, and creating a happy-ever-after in millions of brand impressions at least.