Real Life Hacks
Tips gleaned from a lifetime of real life struggles.
︎︎︎︎︎︎︎︎︎
Real Life Hacks
Client : Income OrangeAid
Agency : BBH Singapore
Production : Chuan Pictures
Year : 2018
BACKGROUND:
Income OrangeAid is a charity that helps underprivileged kids stay in school. They tasked us with telling the stories of their beneficiaries. But to compete with the limited attention spans people have on social media, we couldn't just create a straightforward documentary piece.
IDEA:
We created our own take on the ever-popular life hacks social format by creating Real Life Hacks. We interviewed the kids individually to find out their stories and crafted short videos featuring tips based on their actual real-life experiences. This allowed us to tell their stories in a fresh and authentic way, while celebrating their resilience and determination.
