Valentine’s Day bouquets are bad for the environment.
︎ Introducing the Sentosa Eco Bouquet ︎
Client : Sentosa
Agency : BBH Singapore
Production : Juffrie Friday + BSS
Year : 2021
For the little island-state of Singapore, importing all those overseas flowers for Valentine’s Day isn’t the best way of showing love for our environment.
Working with homegrown florists, This Humid House, we helped Sentosa provide an alternative take on Valentine’s Day. Instead of bouquets created with imported flowers, our Sentosa EcoBouquets were created from the trimmings of wild flowers and plants naturally grown on the island.
Each bouquet also came with a card that encouraged recipients to discover the exact places on the island where their flowers were foraged from, encouraging visitorship to Sentosa.
With the Sentosa EcoBouquets, we offered people a lovely way to save their relationships and save the earth all at the same time.