How do we get locals intrigued by a holiday destination
they’ve been to many times before?

By convincing them

it’s some
where else

︎ BEHOLD - YOUR NEXT KARAOKE WONDER ︎
︎ BEHOLD - YOUR NEXT KARAOKE WONDER ︎
︎ BEHOLD - YOUR NEXT KARAOKE WONDER ︎
︎ BEHOLD - YOUR NEXT KARAOKE WONDER ︎

THE ISLAND SONG

Client : Sentosa
Agency : BBH Singapore
Production : BBH Singapore
Year : 2020

BACKGROUND:

Sentosa has been Singapore’s island retreat for nearly 50 years. For Singaporeans, they think they’ve seen everything about the island.

IDEA:

We showcased the lesser-known natural attractions of the island in a fun, fabulous way – by literally creating a whole song and dance about them. Through the lens of a little boy’s imagination, we captured the wonderful bits of the island that are out there waiting to be rediscovered, and also made an incredible earworm that you’ll find yourself singing in the shower, over and over again.

🏅
2 X Silver, CCA Gong Show
2 X Bronze, CCA Gong Show

︎ No.1 on ︎ YouTube SG

_{︎ with 4.1 million views and counting ︎}

How do we get locals intrigued by a holiday destination they’ve been to many times before?

By convincing them

it’s some where else

THE ISLAND SONG

BACKGROUND:

IDEA:

︎ No.1 on ︎ YouTube SG

︎ with 4.1 million views and counting ︎

And then we made the SEAquel.

How do we get locals intrigued by a holiday destination
they’ve been to many times before?

it’s some
where else

_{︎ with 4.1 million views and counting ︎}