#VIRTUALSENTOSA
Client : Sentosa
Agency : BBH Singapore
Production : BBH Singapore
Year : 2020
BACKGROUND:
In 2020, tourism attractions worldwide were shuttered because of COVID-19. Sentosa, a holiday resort island in Singapore, was no different.
IDEA:
We moved Sentosa to where the people were - online. Cleverly utilising 2020’s mega-hit game Animal Crossing, we rebuilt Sentosa on the game in just 12 days, re-opening it for travel-starved visitors to come for a holiday and experience our attractions right from their couch. Not only did we make 300+ headlines, tourists from all over the world requested a visit, and the brand climbed to the top of the leaderboards in brand visibility and relevance.
🏅
Winner, Webby Awards
People's Voice Winner, Webby Awards
Silver, One Show
2 x Shortlist, One Show
1 x Shortlist, Cannes Lion
Most Contagious Campaign 2020
Gold, Caples Awards
Bronze, Caples Awards
8 x Gold, CCA Gong Show
4 x Silver, CCA Gong Show
1 x Bronze, CCA Gong Show
1 x Shortlist, CCA Gong Show
Winner, Webby Awards
People's Voice Winner, Webby Awards
Silver, One Show
2 x Shortlist, One Show
1 x Shortlist, Cannes Lion
Most Contagious Campaign 2020
Gold, Caples Awards
Bronze, Caples Awards
8 x Gold, CCA Gong Show
4 x Silver, CCA Gong Show
1 x Bronze, CCA Gong Show
1 x Shortlist, CCA Gong Show
50 million square feet of Sentosa were
painstakingly re-created pixel by pixel.
![](https://freight.cargo.site/t/original/i/46179af16ad8231a37a057641a7c825648de53aec05ae45bb7884df87c22842b/VS_PORTFOLIO-01.jpg)
![](https://freight.cargo.site/t/original/i/945c518af1afd89e560c8ff7449888a98f022a40ced5d29c1272068e999597ea/VS_PORTFOLIO-03.jpg)
![](https://freight.cargo.site/t/original/i/fc6212b2529890b0e941cd850c6d5d109adcccd9021a77fc18d561b230f56755/VS_PORTFOLIO-04.jpg)
![](https://freight.cargo.site/t/original/i/7a662f47d78dadc14c29a67e8adac24eeccea9694cf49b8b4aeab4af43a7fd3f/VS_PORTFOLIO-02.png)
On the itinerary:
• walking tours
• unique holiday souvenirs
• instagrammable photo spots
![](https://freight.cargo.site/t/original/i/4d5f1073050c60b0a0e50e812ca73614f2a13fe3a3e3dc5f6df419bb62bd0410/Tour.gif)
We took on extra shifts to guide our virtual guests around the island
![](https://freight.cargo.site/t/original/i/1697e13716fa4c03d1764e3bc64b80177314fc35418d314c88f86f9e7ba48ef9/VS_PORTFOLIO-10.png)
Not only did we host holiday makers, we even held a birthday party and a virtual wedding that got featured on NHK Japan news.
![](https://freight.cargo.site/t/original/i/343df3907022dd4fcd0e3df6b66f4164eae4de572026a3406759d12cc1b0c9ed/Varian2.gif)
![](https://freight.cargo.site/t/original/i/87f1aa20037d1fe6fd7f8c9d961c6edc16a64261270f0e5a52ba30dd709b6ddd/VirtualSentosa_Wedding_PR-ButterflyPark_Clean.jpg)
![](https://freight.cargo.site/t/original/i/803bd7a3cdb58e2f57756a87346489b98feb9b898453c6be27666624b813eff0/VirtualSentosa_Wedding_PR-LeMeridien2.jpg)
![](https://freight.cargo.site/t/original/i/27ff10d703dc137e99212bd855ae476c76be34419747952a8032f3b2317f9505/VirtualSentosa_Wedding_PR-WelcomeBeach1.jpg)
![](https://freight.cargo.site/t/original/i/557809afa3f74654e28f6a702fd6d46c2d9e22e15ec0c959dedaf3fd8d8c339a/VirtualSentosa_Wedding_PR-LeMeridien1.jpg)
![](https://freight.cargo.site/t/original/i/215a97f253c5ae7102b4096602ea70cf4fe561807c44840aeb3414238cb2bc87/VirtualSentosa_Wedding_PR-OLA.jpg)
![](https://freight.cargo.site/t/original/i/ce9844820c2626c67f88d50b8913ce158ec49a16a2f9883b2b2f336b369a093d/VirtualSentosa_Wedding_PR-ShangrilaWedding.jpg)
Our island was awarded the Lily of the Valley as a recognition for our 5-star status.
![](https://freight.cargo.site/t/original/i/6d333dfe5cd640c1d0a34be74b5a58e3f4af335eda2922b905f5b5f13ddd3242/LilyValley.gif)
RESULTS:
![](https://freight.cargo.site/t/original/i/9bc803180ab8b7e7f34cda7fc0dd55f5ffeed0260ce709d1f6d5c8fc8530ba1d/VS_PORTFOLIO-05.png)
![](https://freight.cargo.site/t/original/i/52fe9b12d32a62b9a4a2f0d00a485ba882c772f6a3595812ec4b8d89dc41abc2/VS_PORTFOLIO-06.png)
![](https://freight.cargo.site/t/original/i/39d862c4520403400fa41f723b568973248d74c63c7d55c66abae081e2aae72c/VS_PORTFOLIO-07.png)
![](https://freight.cargo.site/t/original/i/f048d6ed43f453ec8340a1f7fb2ccef2c0b95086b3dc527f2afe616b07c94746/VS_PORTFOLIO-08.png)
![](https://freight.cargo.site/t/original/i/164db1b646bf7b1158537e2c7877149c76d80b6f12421cc7b47e5eff54b50e3f/VS_PORTFOLIO-09.png)
AS SEEN ON:
![](https://freight.cargo.site/t/original/i/40374741164362a81a910e0d4b7e5f9cf26ab44f5bcf06c3c655b182bc28c0cc/VS_PORTFOLIO-11.png)