#VIRTUALSENTOSA
Client : Sentosa
Agency : BBH Singapore
Production : BBH Singapore
Year : 2020
BACKGROUND:
In 2020, tourism attractions worldwide were shuttered because of COVID-19. Sentosa, a holiday resort island in Singapore, was no different.
IDEA:
We moved Sentosa to where the people were - online. Cleverly utilising 2020’s mega-hit game Animal Crossing, we rebuilt Sentosa on the game in just 12 days, re-opening it for travel-starved visitors to come for a holiday and experience our attractions right from their couch. Not only did we make 300+ headlines, tourists from all over the world requested a visit, and the brand climbed to the top of the leaderboards in brand visibility and relevance.
🏅
Winner, Webby Awards
People's Voice Winner, Webby Awards
Silver, One Show
2 x Shortlist, One Show
1 x Shortlist, Cannes Lion
Most Contagious Campaign 2020
Gold, Caples Awards
Bronze, Caples Awards
8 x Gold, CCA Gong Show
4 x Silver, CCA Gong Show
1 x Bronze, CCA Gong Show
1 x Shortlist, CCA Gong Show
Winner, Webby Awards
People's Voice Winner, Webby Awards
Silver, One Show
2 x Shortlist, One Show
1 x Shortlist, Cannes Lion
Most Contagious Campaign 2020
Gold, Caples Awards
Bronze, Caples Awards
8 x Gold, CCA Gong Show
4 x Silver, CCA Gong Show
1 x Bronze, CCA Gong Show
1 x Shortlist, CCA Gong Show
50 million square feet of Sentosa were
painstakingly re-created pixel by pixel.
On the itinerary:
• walking tours
• unique holiday souvenirs
• instagrammable photo spots
We took on extra shifts to guide our virtual guests around the island
Custom outfits were designed as souvenirs for all visitors to download