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<channel>
	<title>Adeline + Kenneth</title>
	<link>https://akfolio.co</link>
	<description>Adeline + Kenneth</description>
	<pubDate>Sat, 05 Aug 2023 07:11:37 +0000</pubDate>
	<generator>https://akfolio.co</generator>
	<language>en</language>
	
		
	<item>
		<title>Heinekicks</title>
				
		<link>https://akfolio.co/Heinekicks</link>

		<pubDate>Fri, 04 Aug 2023 15:08:55 +0000</pubDate>

		<dc:creator>Adeline + Kenneth</dc:creator>

		<guid isPermaLink="true">https://akfolio.co/Heinekicks</guid>

		<description>
Introducing our smoothest drop
made from our smoothest drops



&#38;nbsp;&#60;img width="2001" height="313" width_o="2001" height_o="313" data-src="https://freight.cargo.site/t/original/i/0e895cd41f9f5469fc64dbefbbcf5e716f52a4d68bebf0f49545b679e7cc0d0b/Heinekickswhite_Assets.png" data-mid="187082211" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/0e895cd41f9f5469fc64dbefbbcf5e716f52a4d68bebf0f49545b679e7cc0d0b/Heinekickswhite_Assets.png" /&#62;&#38;nbsp;&#38;nbsp;&#38;nbsp;&#60;img width="2001" height="313" width_o="2001" height_o="313" data-src="https://freight.cargo.site/t/original/i/0e895cd41f9f5469fc64dbefbbcf5e716f52a4d68bebf0f49545b679e7cc0d0b/Heinekickswhite_Assets.png" data-mid="187082211" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/0e895cd41f9f5469fc64dbefbbcf5e716f52a4d68bebf0f49545b679e7cc0d0b/Heinekickswhite_Assets.png" /&#62;

	🏅
3 x Bronze,&#38;nbsp;6 x Shortlists, Cannes 2023
1 x Bronze, LIA 2023
2 x Silver, 1 x Bronze, EuroBest 2023
2 x Merit, 5 x Shortlists, One Show 2023
4 x Merit, One Show Asia 20231 x Honoree, Webbys 2023

 3 x Silver, 4 x Bronze, Creative Circle 2023
Dezeen's Top 10 Fashion Projects 2022


In 2022, Heineken Silver was plannng to launch in Asia Pacific, and refresh its perception amongst Gen-Z. 
So we went where no beer has gone before....into the space of sneakers.&#38;nbsp; Literally. We collaborated with Dominic Ciambrone, hype-maker
 and shoe customiser to celebrities, aka The Shoe Surgeon, to inject Heineken Silver right into the soles&#38;nbsp; of these limited-edition sneakers, causing the world (and especially Gen-Z) 
to sit up and pay attention to Heineken Silver’s weird-cool new project inspired by 
the smoothness of the new beer. &#38;nbsp;


Featured on Hypebeast, Vogue, SneakerFreaker and over 400 news sites. Plus probably the most-ever 🔥 emojis in the comments of a Heineken instagram post.










	HEINEKICKSClient : HeinekenAgency : BBH Singapore, LePub
Production : The Shoe Surgeon, Pleid Street
Year: 2022



	&#60;img width="790" height="442" width_o="790" height_o="442" data-src="https://freight.cargo.site/t/original/i/a0f01c988a40fdd253e4d39142f3be2473cbd6f83e24b98d1b46e3108f6888cb/FASHIONGIF.gif" data-mid="187080740" border="0" data-scale="100" src="https://freight.cargo.site/w/790/i/a0f01c988a40fdd253e4d39142f3be2473cbd6f83e24b98d1b46e3108f6888cb/FASHIONGIF.gif" /&#62;

	

	&#60;img width="860" height="791" width_o="860" height_o="791" data-src="https://freight.cargo.site/t/original/i/0cc9bbb6fd4c8ad819367593b71ea6ddf8f39bca1f41da6e04fc86565d6c8a61/Ciambrone.png" data-mid="187081913" border="0" data-scale="95" src="https://freight.cargo.site/w/860/i/0cc9bbb6fd4c8ad819367593b71ea6ddf8f39bca1f41da6e04fc86565d6c8a61/Ciambrone.png" /&#62;Collaborated with this dude, Dominic Ciambrone, The Surgeon
&#60;img width="2251" height="4001" width_o="2251" height_o="4001" data-src="https://freight.cargo.site/t/original/i/cddca6319903ad1df7cbd32b14c5965f64ebbf93eb55adb51cb662d7bee29246/Heinekicks_PR_Teaser_Posters_Single_02.png" data-mid="187083656" border="0"  src="https://freight.cargo.site/w/1000/i/cddca6319903ad1df7cbd32b14c5965f64ebbf93eb55adb51cb662d7bee29246/Heinekicks_PR_Teaser_Posters_Single_02.png" /&#62;
	
&#60;img width="2251" height="4001" width_o="2251" height_o="4001" data-src="https://freight.cargo.site/t/original/i/688729e4cddb88aaeba31e78ee6b6f790d4ce95e391cfa3d4f08d46b51d28b96/Heinekicks_PR_Teaser_Posters_Single_01.png" data-mid="187083657" border="0"  src="https://freight.cargo.site/w/1000/i/688729e4cddb88aaeba31e78ee6b6f790d4ce95e391cfa3d4f08d46b51d28b96/Heinekicks_PR_Teaser_Posters_Single_01.png" /&#62;

	
&#60;img width="2251" height="4001" width_o="2251" height_o="4001" data-src="https://freight.cargo.site/t/original/i/b754e9ecbeddc2ae3680199d322ee1d973e342135d897f75683984087b1e189d/Heinekicks_PR_Teaser_Posters_Single_04.png" data-mid="187083658" border="0"  src="https://freight.cargo.site/w/1000/i/b754e9ecbeddc2ae3680199d322ee1d973e342135d897f75683984087b1e189d/Heinekicks_PR_Teaser_Posters_Single_04.png" /&#62;
Garnered over 2.7 Billion impressions and 1.4 million earned media, resulting in a 11 point brand score increase.&#38;nbsp;


&#60;img width="3444" height="2622" width_o="3444" height_o="2622" data-src="https://freight.cargo.site/t/original/i/3db01e99a96c7bcd13f547feacc41ae5e15c4274a20b91ee2042a8545d07169b/Heinekicks-Digital-MEDIA.png" data-mid="187080739" border="0" data-scale="90" src="https://freight.cargo.site/w/1000/i/3db01e99a96c7bcd13f547feacc41ae5e15c4274a20b91ee2042a8545d07169b/Heinekicks-Digital-MEDIA.png" /&#62;


	&#60;img width="544" height="868" width_o="544" height_o="868" data-src="https://freight.cargo.site/t/original/i/6f9f301b585e66e35cd721caea726a04ebd90953783d24167ca02f5a9ef2c5fe/BANGALORE.gif" data-mid="187081648" border="0" data-scale="100" src="https://freight.cargo.site/w/544/i/6f9f301b585e66e35cd721caea726a04ebd90953783d24167ca02f5a9ef2c5fe/BANGALORE.gif" /&#62;
	Even sneaked our way onto skyscrapers in&#38;nbsp; Bangalore, the heart of India, where beer wasn’t allowed to be marketed.
	
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/42fd0d2e0aa3ba28e5d92cb704adf7cf1a5f7255aac78942d0acdb52b1cce888/IMG_9695_fin-copy_low.png" data-mid="187024208" border="0"  src="https://freight.cargo.site/w/1000/i/42fd0d2e0aa3ba28e5d92cb704adf7cf1a5f7255aac78942d0acdb52b1cce888/IMG_9695_fin-copy_low.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d0daa7c6ed3f88314e7fc1db745ecaee656d04e62f44e49ba2f48f2b68286853/IMG_9707_fin-copy_low.png" data-mid="187024209" border="0"  src="https://freight.cargo.site/w/1000/i/d0daa7c6ed3f88314e7fc1db745ecaee656d04e62f44e49ba2f48f2b68286853/IMG_9707_fin-copy_low.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/d7aa402e8aeed9b8d37603da0c68b6e4d8c70138bd46b6e7ff610212551d3e7e/Heineken-Stylized--11_fin-copy_low.png" data-mid="187024207" border="0"  src="https://freight.cargo.site/w/1000/i/d7aa402e8aeed9b8d37603da0c68b6e4d8c70138bd46b6e7ff610212551d3e7e/Heineken-Stylized--11_fin-copy_low.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a933dc440e078317856e2018d4245d64f852b2678cf08c9beb82269f910a3cef/Heineken-Photos--3_fin-copy_low.png" data-mid="187024204" border="0"  src="https://freight.cargo.site/w/1000/i/a933dc440e078317856e2018d4245d64f852b2678cf08c9beb82269f910a3cef/Heineken-Photos--3_fin-copy_low.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/71c01b9adcdad5479a37a782b46eecbba18a2798cbaf733a70159fbe62ffdce8/Heineken-Photos--4_fin-copy_low.png" data-mid="187024205" border="0"  src="https://freight.cargo.site/w/1000/i/71c01b9adcdad5479a37a782b46eecbba18a2798cbaf733a70159fbe62ffdce8/Heineken-Photos--4_fin-copy_low.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c7a6a7d5fd2670173807d23ffc480d77ffde1f71062365317517a3a5bb677ee1/Heineken-Stylized--2_fin-copy_low.png" data-mid="187024206" border="0"  src="https://freight.cargo.site/w/1000/i/c7a6a7d5fd2670173807d23ffc480d77ffde1f71062365317517a3a5bb677ee1/Heineken-Stylized--2_fin-copy_low.png" /&#62;



	

“The world of sneakers has no limits. And that of beer either apparently.”&#38;nbsp;

&#60;img width="1007" height="508" width_o="1007" height_o="508" data-src="https://freight.cargo.site/t/original/i/5efcfec865a63f9200723b6ef9d3cbcc3ca0b0df9e138e02a5dc27153226d6f0/gq-logo.png" data-mid="187082577" border="0" data-scale="10" src="https://freight.cargo.site/w/1000/i/5efcfec865a63f9200723b6ef9d3cbcc3ca0b0df9e138e02a5dc27153226d6f0/gq-logo.png" /&#62;



</description>
		
	</item>
		
		
	<item>
		<title>Heineken Silver</title>
				
		<link>https://akfolio.co/Heineken-Silver</link>

		<pubDate>Wed, 21 Sep 2022 16:39:49 +0000</pubDate>

		<dc:creator>Adeline + Kenneth</dc:creator>

		<guid isPermaLink="true">https://akfolio.co/Heineken-Silver</guid>

		<description>
	︎&#38;nbsp; Here’s our launch for Heineken Silver in APAC.&#38;nbsp;︎&#38;nbsp;
&#38;nbsp;





	
Here’s how we made the brand Unexpectedly Smooooth.
	


	
	
Heineken Silver Client : HeinekenAgency : BBH SingaporeProduction : BBH Singapore Year : 2022
	BACKGROUND:Heineken has always been viewed by the younger generation as an old-school, james-bondesque brand that leaves a bitter after taste in their mouths.&#38;nbsp; 
To combat that, Heineken introduced Heineken Silver, a smoother and lighter beer designed specially to target Gen-Zs.&#38;nbsp;



	IDEA:We crafted 2 films that showcased stuffy and boring situations our protagonist (and normal people) can’t wait to get out of. 
Heineken Silver is the catalyst that inspires them to smoothly slide out and leave those scenarios behind into a cooler place where they actually want to hang.
	
&#60;img width="3701" height="2200" width_o="3701" height_o="2200" data-src="https://freight.cargo.site/t/original/i/179200561d52e3f0fa1d4f443fffb92dbebe11fe80a93bb0bc374c21ab79e46e/Heineken-Ion-Orchard.jpg" data-mid="153569116" border="0"  src="https://freight.cargo.site/w/1000/i/179200561d52e3f0fa1d4f443fffb92dbebe11fe80a93bb0bc374c21ab79e46e/Heineken-Ion-Orchard.jpg" /&#62;
&#60;img width="4000" height="2200" width_o="4000" height_o="2200" data-src="https://freight.cargo.site/t/original/i/a52a85c39d8c6621621643c53990501da32265aef8f0290a87048194a169da15/HeinekenSilver_KV-Home.jpg" data-mid="153568172" border="0"  src="https://freight.cargo.site/w/1000/i/a52a85c39d8c6621621643c53990501da32265aef8f0290a87048194a169da15/HeinekenSilver_KV-Home.jpg" /&#62;

Our KVs featured a smooooth mnemonic based off the Heineken Silver bottle to further add newness, brand recall, texture and colour to the campaign.&#38;nbsp; We also cast and styled the campaign to reflect the casual new Gen-Z energy we were bringing to the brand.&#38;nbsp;





	&#60;img width="800" height="480" width_o="800" height_o="480" data-src="https://freight.cargo.site/t/original/i/5218f10f49d1e704ab0f43f68703c69df5f394e11fb53ded7fa29208c2b67948/PXL_20220303_153139322.gif" data-mid="153571742" border="0"  src="https://freight.cargo.site/w/800/i/5218f10f49d1e704ab0f43f68703c69df5f394e11fb53ded7fa29208c2b67948/PXL_20220303_153139322.gif" /&#62;

	&#60;img width="800" height="480" width_o="800" height_o="480" data-src="https://freight.cargo.site/t/original/i/87e5277474ee47ce7f5c1d74ec15713046c221b65282e487a0b8fc22776f945d/20220420_FUNCTIONAL_GLASS_Silver_16-9_A.gif" data-mid="153571931" border="0"  src="https://freight.cargo.site/w/800/i/87e5277474ee47ce7f5c1d74ec15713046c221b65282e487a0b8fc22776f945d/20220420_FUNCTIONAL_GLASS_Silver_16-9_A.gif" /&#62;On this campaign, we also used some very expensive cameras to shoot some high-speed product beauty shots to bring out the smooooth qualities of Heineken Silver.&#38;nbsp; These were used for functional edits that then went on social media channels.&#38;nbsp;


</description>
		
	</item>
		
		
	<item>
		<title>Virtual Sentosa</title>
				
		<link>https://akfolio.co/Virtual-Sentosa</link>

		<pubDate>Fri, 26 Feb 2021 07:55:06 +0000</pubDate>

		<dc:creator>Adeline + Kenneth</dc:creator>

		<guid isPermaLink="true">https://akfolio.co/Virtual-Sentosa</guid>

		<description>
	

“A breakout effort in&#38;nbsp; tourism marketing.”

&#60;img width="2089" height="396" width_o="2089" height_o="396" data-src="https://freight.cargo.site/t/original/i/ca04c3622e84a25e6e11aea7c6c5a2432e93055375110b5706bc0e8718d8d000/HYPEBEAST.png" data-mid="100311891" border="0" data-scale="3" data-draggable data-icon-mode src="https://freight.cargo.site/w/1000/i/ca04c3622e84a25e6e11aea7c6c5a2432e93055375110b5706bc0e8718d8d000/HYPEBEAST.png" /&#62;


 



	#VIRTUALSENTOSA
 Client : SentosaAgency : BBH SingaporeProduction : BBH Singapore Year : 2020
	BACKGROUND:In 2020, tourism attractions worldwide were shuttered because of COVID-19. Sentosa, a holiday resort island in Singapore, was no different.
IDEA:We moved Sentosa to where the people were - online. Cleverly utilising 2020’s mega-hit game Animal Crossing, we rebuilt Sentosa on the game in just 12 days, re-opening it for travel-starved visitors to come for a holiday and experience our attractions right from their couch. Not only did we make 300+ headlines, tourists from all over the world requested a visit, and the brand climbed to the top of the leaderboards in brand visibility and relevance.


	🏅
Winner, Webby Awards People's Voice Winner, Webby AwardsSilver, One Show2 x Shortlist, One Show1 x Shortlist, Cannes LionMost Contagious Campaign 2020
Gold, Caples Awards
Bronze, Caples Awards
8 x Gold, CCA Gong Show4 x Silver, CCA Gong Show1 x Bronze, CCA Gong Show
1 x Shortlist, CCA Gong Show

	

50 million square feet of Sentosa were
painstakingly re-created pixel by pixel.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/46179af16ad8231a37a057641a7c825648de53aec05ae45bb7884df87c22842b/VS_PORTFOLIO-01.jpg" data-mid="100314983" border="0"  src="https://freight.cargo.site/w/1000/i/46179af16ad8231a37a057641a7c825648de53aec05ae45bb7884df87c22842b/VS_PORTFOLIO-01.jpg" /&#62;
&#60;img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/945c518af1afd89e560c8ff7449888a98f022a40ced5d29c1272068e999597ea/VS_PORTFOLIO-03.jpg" data-mid="100314985" border="0"  src="https://freight.cargo.site/w/1000/i/945c518af1afd89e560c8ff7449888a98f022a40ced5d29c1272068e999597ea/VS_PORTFOLIO-03.jpg" /&#62;
&#60;img width="1921" height="1081" width_o="1921" height_o="1081" data-src="https://freight.cargo.site/t/original/i/fc6212b2529890b0e941cd850c6d5d109adcccd9021a77fc18d561b230f56755/VS_PORTFOLIO-04.jpg" data-mid="100314994" border="0"  src="https://freight.cargo.site/w/1000/i/fc6212b2529890b0e941cd850c6d5d109adcccd9021a77fc18d561b230f56755/VS_PORTFOLIO-04.jpg" /&#62;
&#60;img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7a662f47d78dadc14c29a67e8adac24eeccea9694cf49b8b4aeab4af43a7fd3f/VS_PORTFOLIO-02.png" data-mid="100385888" border="0"  src="https://freight.cargo.site/w/1000/i/7a662f47d78dadc14c29a67e8adac24eeccea9694cf49b8b4aeab4af43a7fd3f/VS_PORTFOLIO-02.png" /&#62;



	On the itinerary: • walking tours• unique holiday souvenirs&#38;nbsp; • instagrammable photo spots


	&#60;img width="918" height="578" width_o="918" height_o="578" data-src="https://freight.cargo.site/t/original/i/4d5f1073050c60b0a0e50e812ca73614f2a13fe3a3e3dc5f6df419bb62bd0410/Tour.gif" data-mid="100385684" border="0"  src="https://freight.cargo.site/w/918/i/4d5f1073050c60b0a0e50e812ca73614f2a13fe3a3e3dc5f6df419bb62bd0410/Tour.gif" /&#62;We took on extra shifts to guide our virtual guests around the island



	&#60;img width="1921" height="971" width_o="1921" height_o="971" data-src="https://freight.cargo.site/t/original/i/1697e13716fa4c03d1764e3bc64b80177314fc35418d314c88f86f9e7ba48ef9/VS_PORTFOLIO-10.png" data-mid="100377536" border="0"  src="https://freight.cargo.site/w/1000/i/1697e13716fa4c03d1764e3bc64b80177314fc35418d314c88f86f9e7ba48ef9/VS_PORTFOLIO-10.png" /&#62;Custom outfits were designed as souvenirs for all visitors to download



	Not only did we host holiday makers, 
we even held a birthday party and a virtual wedding that got featured on NHK Japan news. 
	&#60;img width="788" height="788" width_o="788" height_o="788" data-src="https://freight.cargo.site/t/original/i/343df3907022dd4fcd0e3df6b66f4164eae4de572026a3406759d12cc1b0c9ed/Varian2.gif" data-mid="100337341" border="0"  src="https://freight.cargo.site/w/788/i/343df3907022dd4fcd0e3df6b66f4164eae4de572026a3406759d12cc1b0c9ed/Varian2.gif" /&#62;


&#60;img width="8001" height="4500" width_o="8001" height_o="4500" data-src="https://freight.cargo.site/t/original/i/87f1aa20037d1fe6fd7f8c9d961c6edc16a64261270f0e5a52ba30dd709b6ddd/VirtualSentosa_Wedding_PR-ButterflyPark_Clean.jpg" data-mid="100318633" border="0"  src="https://freight.cargo.site/w/1000/i/87f1aa20037d1fe6fd7f8c9d961c6edc16a64261270f0e5a52ba30dd709b6ddd/VirtualSentosa_Wedding_PR-ButterflyPark_Clean.jpg" /&#62;
&#60;img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/803bd7a3cdb58e2f57756a87346489b98feb9b898453c6be27666624b813eff0/VirtualSentosa_Wedding_PR-LeMeridien2.jpg" data-mid="100318635" border="0"  src="https://freight.cargo.site/w/1000/i/803bd7a3cdb58e2f57756a87346489b98feb9b898453c6be27666624b813eff0/VirtualSentosa_Wedding_PR-LeMeridien2.jpg" /&#62;
&#60;img width="8000" height="4501" width_o="8000" height_o="4501" data-src="https://freight.cargo.site/t/original/i/27ff10d703dc137e99212bd855ae476c76be34419747952a8032f3b2317f9505/VirtualSentosa_Wedding_PR-WelcomeBeach1.jpg" data-mid="100318641" border="0"  src="https://freight.cargo.site/w/1000/i/27ff10d703dc137e99212bd855ae476c76be34419747952a8032f3b2317f9505/VirtualSentosa_Wedding_PR-WelcomeBeach1.jpg" /&#62;
&#60;img width="8000" height="4501" width_o="8000" height_o="4501" data-src="https://freight.cargo.site/t/original/i/557809afa3f74654e28f6a702fd6d46c2d9e22e15ec0c959dedaf3fd8d8c339a/VirtualSentosa_Wedding_PR-LeMeridien1.jpg" data-mid="100318634" border="0"  src="https://freight.cargo.site/w/1000/i/557809afa3f74654e28f6a702fd6d46c2d9e22e15ec0c959dedaf3fd8d8c339a/VirtualSentosa_Wedding_PR-LeMeridien1.jpg" /&#62;
&#60;img width="8000" height="4501" width_o="8000" height_o="4501" data-src="https://freight.cargo.site/t/original/i/215a97f253c5ae7102b4096602ea70cf4fe561807c44840aeb3414238cb2bc87/VirtualSentosa_Wedding_PR-OLA.jpg" data-mid="100318636" border="0"  src="https://freight.cargo.site/w/1000/i/215a97f253c5ae7102b4096602ea70cf4fe561807c44840aeb3414238cb2bc87/VirtualSentosa_Wedding_PR-OLA.jpg" /&#62;
&#60;img width="8001" height="4500" width_o="8001" height_o="4500" data-src="https://freight.cargo.site/t/original/i/ce9844820c2626c67f88d50b8913ce158ec49a16a2f9883b2b2f336b369a093d/VirtualSentosa_Wedding_PR-ShangrilaWedding.jpg" data-mid="100337367" border="0"  src="https://freight.cargo.site/w/1000/i/ce9844820c2626c67f88d50b8913ce158ec49a16a2f9883b2b2f336b369a093d/VirtualSentosa_Wedding_PR-ShangrilaWedding.jpg" /&#62;




	Our island was awarded the Lily of the Valley as a recognition for our 5-star status.

	&#60;img width="914" height="914" width_o="914" height_o="914" data-src="https://freight.cargo.site/t/original/i/6d333dfe5cd640c1d0a34be74b5a58e3f4af335eda2922b905f5b5f13ddd3242/LilyValley.gif" data-mid="100315539" border="0" data-scale="100" src="https://freight.cargo.site/w/914/i/6d333dfe5cd640c1d0a34be74b5a58e3f4af335eda2922b905f5b5f13ddd3242/LilyValley.gif" /&#62;
RESULTS:
 


&#60;img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/9bc803180ab8b7e7f34cda7fc0dd55f5ffeed0260ce709d1f6d5c8fc8530ba1d/VS_PORTFOLIO-05.png" data-mid="100385757" border="0"  src="https://freight.cargo.site/w/1000/i/9bc803180ab8b7e7f34cda7fc0dd55f5ffeed0260ce709d1f6d5c8fc8530ba1d/VS_PORTFOLIO-05.png" /&#62;
&#60;img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/52fe9b12d32a62b9a4a2f0d00a485ba882c772f6a3595812ec4b8d89dc41abc2/VS_PORTFOLIO-06.png" data-mid="100385756" border="0"  src="https://freight.cargo.site/w/1000/i/52fe9b12d32a62b9a4a2f0d00a485ba882c772f6a3595812ec4b8d89dc41abc2/VS_PORTFOLIO-06.png" /&#62;
&#60;img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/39d862c4520403400fa41f723b568973248d74c63c7d55c66abae081e2aae72c/VS_PORTFOLIO-07.png" data-mid="100385761" border="0"  src="https://freight.cargo.site/w/1000/i/39d862c4520403400fa41f723b568973248d74c63c7d55c66abae081e2aae72c/VS_PORTFOLIO-07.png" /&#62;
&#60;img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/f048d6ed43f453ec8340a1f7fb2ccef2c0b95086b3dc527f2afe616b07c94746/VS_PORTFOLIO-08.png" data-mid="100339149" border="0"  src="https://freight.cargo.site/w/1000/i/f048d6ed43f453ec8340a1f7fb2ccef2c0b95086b3dc527f2afe616b07c94746/VS_PORTFOLIO-08.png" /&#62;
&#60;img width="1920" height="1082" width_o="1920" height_o="1082" data-src="https://freight.cargo.site/t/original/i/164db1b646bf7b1158537e2c7877149c76d80b6f12421cc7b47e5eff54b50e3f/VS_PORTFOLIO-09.png" data-mid="100385457" border="0"  src="https://freight.cargo.site/w/1000/i/164db1b646bf7b1158537e2c7877149c76d80b6f12421cc7b47e5eff54b50e3f/VS_PORTFOLIO-09.png" /&#62;

AS SEEN ON:&#60;img width="1921" height="265" width_o="1921" height_o="265" data-src="https://freight.cargo.site/t/original/i/40374741164362a81a910e0d4b7e5f9cf26ab44f5bcf06c3c655b182bc28c0cc/VS_PORTFOLIO-11.png" data-mid="100385169" border="0"  src="https://freight.cargo.site/w/1000/i/40374741164362a81a910e0d4b7e5f9cf26ab44f5bcf06c3c655b182bc28c0cc/VS_PORTFOLIO-11.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>The Island Song </title>
				
		<link>https://akfolio.co/The-Island-Song</link>

		<pubDate>Sun, 28 Feb 2021 10:36:36 +0000</pubDate>

		<dc:creator>Adeline + Kenneth</dc:creator>

		<guid isPermaLink="true">https://akfolio.co/The-Island-Song</guid>

		<description>
	How do we get locals intrigued by
a holiday destination 
they’ve been to
many times before? 

 




	By convincing them


	&#60;img width="630" height="630" width_o="630" height_o="630" data-src="https://freight.cargo.site/t/original/i/e234e19036a328c78918183a5effb3d393020f6715f3b0704458aa3458540cb6/IB2.gif" data-mid="100388556" border="0" data-scale="100" src="https://freight.cargo.site/w/630/i/e234e19036a328c78918183a5effb3d393020f6715f3b0704458aa3458540cb6/IB2.gif" /&#62;
	it’s some
where else

︎ BEHOLD - YOUR NEXT KARAOKE WONDER ︎︎ BEHOLD - YOUR NEXT KARAOKE WONDER ︎︎ BEHOLD - YOUR NEXT KARAOKE WONDER ︎︎ BEHOLD - YOUR NEXT KARAOKE WONDER ︎
	




	
	
THE ISLAND SONG  Client : SentosaAgency : BBH SingaporeProduction : BBH Singapore Year : 2020
	BACKGROUND:Sentosa has been Singapore’s island retreat for nearly 50 years. For Singaporeans, they think they’ve seen everything about the island. 
IDEA:We showcased the lesser-known natural attractions of the island in a fun, fabulous way – by literally creating a whole song and dance about them. Through the lens of a little boy’s imagination, we captured the wonderful bits of the island that are out there waiting to be rediscovered, and also made an incredible earworm that you’ll find yourself singing in the shower, over and over again. &#38;nbsp;


	🏅2 X Silver, CCA Gong Show2 X Bronze, CCA Gong Show

	



&#38;nbsp;︎ &#38;nbsp;No.1 on ︎ YouTube SG

︎&#38;nbsp; &#38;nbsp; with 4.1 million views and counting&#38;nbsp; &#38;nbsp; ︎







	&#60;img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/62d1cdc0845bfbc52ea71c1d3977f6b3128ad9d320de6fc0aaa890d08814e761/IBComments.gif" data-mid="100657551" border="0" data-scale="82" src="https://freight.cargo.site/w/900/i/62d1cdc0845bfbc52ea71c1d3977f6b3128ad9d320de6fc0aaa890d08814e761/IBComments.gif" /&#62;
	&#60;img width="630" height="628" width_o="630" height_o="628" data-src="https://freight.cargo.site/t/original/i/906f1743faea8b8b425f5ae297680ea707e79cfe76994630da583549a792ee84/IB3.gif" data-mid="100656270" border="0" data-scale="90" src="https://freight.cargo.site/w/630/i/906f1743faea8b8b425f5ae297680ea707e79cfe76994630da583549a792ee84/IB3.gif" /&#62;


And then we made the SEAquel.



</description>
		
	</item>
		
		
	<item>
		<title>Make Time for Sentosa</title>
				
		<link>https://akfolio.co/Make-Time-for-Sentosa</link>

		<pubDate>Sat, 05 Aug 2023 07:11:37 +0000</pubDate>

		<dc:creator>Adeline + Kenneth</dc:creator>

		<guid isPermaLink="true">https://akfolio.co/Make-Time-for-Sentosa</guid>

		<description>
	&#38;nbsp;Make Time for Sentosa. 

 



Make Time for Sentosa Client : SentosaAgency : BBH SingaporeProduction : Freeflow ProductionsYear : 2019
🏅3 X Bronze, CCA Gong Show

	BACKGROUND:Singapore’s one of the most work-obsessed, results-oriented, stressed-out places in the world. So for Sentosa, a local holiday destination for Singaporeans, we needed to convince them of the value of taking a breather from their 9-5, and start thinking about their 5-9s instead.&#38;nbsp;

	IDEA:We imagined a world where everyone was glued to their desks, unable to let go of their work stress and pressure. The only solution to let go of these burdens? A trip to a sunny little island where they can let it all wash away. The campaign hit an emotional chord, with: 6.5m+ views across all platforms $1million worth of PR coverage across 67 pieces 12% increase in association of Sentosa as a place to bond with family and friends 
	</description>
		
	</item>
		
		
	<item>
		<title>IKEA Recruitment </title>
				
		<link>https://akfolio.co/IKEA-Recruitment</link>

		<pubDate>Sun, 28 Feb 2021 10:34:31 +0000</pubDate>

		<dc:creator>Adeline + Kenneth</dc:creator>

		<guid isPermaLink="true">https://akfolio.co/IKEA-Recruitment</guid>

		<description>IKEA wanted some recruitment ads.
&#60;img width="1920" height="800" width_o="1920" height_o="800" data-src="https://freight.cargo.site/t/original/i/bbe829a19d8c786b9466a1c989045ee65dabcc29671021efcfab99b16c2ce4b7/IKEA.gif" data-mid="103736149" border="0"  src="https://freight.cargo.site/w/1000/i/bbe829a19d8c786b9466a1c989045ee65dabcc29671021efcfab99b16c2ce4b7/IKEA.gif" /&#62;

So we added their signature Scandinavian brand of humour.



 





&#60;img width="2587" height="3661" width_o="2587" height_o="3661" data-src="https://freight.cargo.site/t/original/i/137d3fe47695db0ccf1ec18f01b7a8593de6d61ad95f2a80d03fa8e31dbb0098/BSD1800401_Penang_HIRING-R1.jpg" data-mid="103715790" border="0"  src="https://freight.cargo.site/w/1000/i/137d3fe47695db0ccf1ec18f01b7a8593de6d61ad95f2a80d03fa8e31dbb0098/BSD1800401_Penang_HIRING-R1.jpg" /&#62;

&#60;img width="2587" height="3661" width_o="2587" height_o="3661" data-src="https://freight.cargo.site/t/original/i/e99480f722ccfd3b82bb9cbd77c0b1932bd21783c8e889c3f5fc165b8580232d/BSD1800401_Penang_HIRING-R13.jpg" data-mid="103715792" border="0"  src="https://freight.cargo.site/w/1000/i/e99480f722ccfd3b82bb9cbd77c0b1932bd21783c8e889c3f5fc165b8580232d/BSD1800401_Penang_HIRING-R13.jpg" /&#62;
&#60;img width="2587" height="3661" width_o="2587" height_o="3661" data-src="https://freight.cargo.site/t/original/i/8a5fb5c5f5774b1dd5bce14d282bfd4a257b9fec242fd44f81c1929afd92ce60/BSD1800401_Penang_HIRING-R12.jpg" data-mid="103715791" border="0"  src="https://freight.cargo.site/w/1000/i/8a5fb5c5f5774b1dd5bce14d282bfd4a257b9fec242fd44f81c1929afd92ce60/BSD1800401_Penang_HIRING-R12.jpg" /&#62;


	
	

	
IKEA RECRUITMENT&#38;nbsp; Client : IKEA&#38;nbsp;Agency : BBH SingaporeProduction : BBH Singapore Year : 2018&#38;nbsp;
	

	
BACKGROUND:Ikea asked us to do some simple recruitment ads for their new stores.&#38;nbsp;
IDEA:
Who doesn’t want some free Swedish designer clothes? We created a series of cheeky attention-grabbing ads with Ikea’s signature style of humour to showcase the range of jobs available. The clients liked it so much that ‘free Swedish designer clothes’ is now one of the permanent official job perks on all of their recruitment listings beyond this campaign.&#38;nbsp;




	
	</description>
		
	</item>
		
		
	<item>
		<title>#JolliEverAfter</title>
				
		<link>https://akfolio.co/JolliEverAfter</link>

		<pubDate>Thu, 21 Oct 2021 15:23:06 +0000</pubDate>

		<dc:creator>Adeline + Kenneth</dc:creator>

		<guid isPermaLink="true">https://akfolio.co/JolliEverAfter</guid>

		<description>The Jollibee 
Tiktok Rom-Com
Starring a guy 🙋🏻‍♂️, a girl 🙋🏻‍♀️, and delicious fried chicken🍗 


	#JOLLIEVERAFTER
Client: JollibeeAgency: BBH Singapore Year: 2020
	The Back Story: Kenneth worked on reinventing the romantic comedy for the modern age - bringing the chick(en) flick to TikTok screens everywhere with the help of an unlimited number of script writers, directors and actors. 



	
🏅
Honoree, Webby Awards Bronze, Adstars1 X Shortlist, One Show1 X Gold, CCA Gong Show3 X Silver, CCA Gong Show3 X Bronze, CCA Gong Show1 X Shortlist, CCA Gong Show





	Wait, what.
	With the help of the 1 billion strong TikTok community, he created a love story that anyone could add on to with their own videos, taking the film on unexpected twists and turns, and creating a happy-ever-after in millions of brand impressions at least.

	&#60;img width="600" height="1066" width_o="600" height_o="1066" data-src="https://freight.cargo.site/t/original/i/3f6cf2e43950d71d9f36a25c240c69c30ec405fb4588aa552ab113ea3b065c8e/Jollibee_poster_ken6_animated_LORES.gif" data-mid="122327490" border="0"  src="https://freight.cargo.site/w/600/i/3f6cf2e43950d71d9f36a25c240c69c30ec405fb4588aa552ab113ea3b065c8e/Jollibee_poster_ken6_animated_LORES.gif" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Google Pixel City Guide</title>
				
		<link>https://akfolio.co/Google-Pixel-City-Guide</link>

		<pubDate>Tue, 02 Mar 2021 17:08:54 +0000</pubDate>

		<dc:creator>Adeline + Kenneth</dc:creator>

		<guid isPermaLink="true">https://akfolio.co/Google-Pixel-City-Guide</guid>

		<description>
	&#60;img width="2225" height="894" width_o="2225" height_o="894" data-src="https://freight.cargo.site/t/original/i/2405157b7cc56eaf9ab35d4cb1726a7500e558f3f697be49a8e867fcc4f0a1ee/GOOGLE.gif" data-mid="103982935" border="0"  src="https://freight.cargo.site/w/1000/i/2405157b7cc56eaf9ab35d4cb1726a7500e558f3f697be49a8e867fcc4f0a1ee/GOOGLE.gif" /&#62;


LIKE A LOOOOOT
LIKE A LOOOOOT
LIKE A LOOOOOT


LIKE A LOOOOOT
LIKE A LOOOOOT
LIKE A LOOOOOT


So for its launch, we decided to turn those smarts into a Singapore travel guide.


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/634da86137443986c646347720505629a9337f074cdb5330bba1b9ab75cd8731/Pixel.jpg" data-mid="100957083" border="0"  src="https://freight.cargo.site/w/1000/i/634da86137443986c646347720505629a9337f074cdb5330bba1b9ab75cd8731/Pixel.jpg" /&#62;

	Featuring questions and 
real recommendations from the Google Pixel.

 
	
&#60;img width="1182" height="1064" width_o="1182" height_o="1064" data-src="https://freight.cargo.site/t/original/i/23001f6756bbfa7fcf302b0676ef0b9e8b458747fc46dd804ec748b9067aaaaf/GPIXEL-COVER-02.jpg" data-mid="100956742" border="0"  src="https://freight.cargo.site/w/1000/i/23001f6756bbfa7fcf302b0676ef0b9e8b458747fc46dd804ec748b9067aaaaf/GPIXEL-COVER-02.jpg" /&#62;
&#60;img width="1182" height="1064" width_o="1182" height_o="1064" data-src="https://freight.cargo.site/t/original/i/c85a14968ff816ad5bd8a09148cca83293bb99a79117cf30f4b1eb833debf985/GPIXEL-02.jpg" data-mid="100956586" border="0"  src="https://freight.cargo.site/w/1000/i/c85a14968ff816ad5bd8a09148cca83293bb99a79117cf30f4b1eb833debf985/GPIXEL-02.jpg" /&#62;
&#60;img width="1183" height="1064" width_o="1183" height_o="1064" data-src="https://freight.cargo.site/t/original/i/1c98963204f784b66db2af28465547c97b7bcfde2f403daed97c9cfd9b380cc5/GPIXEL-03.jpg" data-mid="100956585" border="0"  src="https://freight.cargo.site/w/1000/i/1c98963204f784b66db2af28465547c97b7bcfde2f403daed97c9cfd9b380cc5/GPIXEL-03.jpg" /&#62;
&#60;img width="1182" height="1064" width_o="1182" height_o="1064" data-src="https://freight.cargo.site/t/original/i/d57685494a3e61534a7303ba3bf126e2f8c2d666f48bcc7f1458c6154fbf5f79/GPIXEL-04.jpg" data-mid="100956584" border="0"  src="https://freight.cargo.site/w/1000/i/d57685494a3e61534a7303ba3bf126e2f8c2d666f48bcc7f1458c6154fbf5f79/GPIXEL-04.jpg" /&#62;
&#60;img width="1182" height="1064" width_o="1182" height_o="1064" data-src="https://freight.cargo.site/t/original/i/fa5af15b740629306281858c81749f5b5b6bb7667ebd6fa9794e347d4321dd75/GPIXEL-05.jpg" data-mid="100956583" border="0"  src="https://freight.cargo.site/w/1000/i/fa5af15b740629306281858c81749f5b5b6bb7667ebd6fa9794e347d4321dd75/GPIXEL-05.jpg" /&#62;
&#60;img width="1182" height="1064" width_o="1182" height_o="1064" data-src="https://freight.cargo.site/t/original/i/aa6a5d6be13a20a10ccf2235104b739e8ebe729df4a37a089ee2e57a07b47741/GPIXEL-06.jpg" data-mid="100956582" border="0"  src="https://freight.cargo.site/w/1000/i/aa6a5d6be13a20a10ccf2235104b739e8ebe729df4a37a089ee2e57a07b47741/GPIXEL-06.jpg" /&#62;
&#60;img width="1182" height="1064" width_o="1182" height_o="1064" data-src="https://freight.cargo.site/t/original/i/ba8196f01d25521c1e159724119156b793b428f3d1bd9838153a1cf66e5e7984/GPIXEL-07.jpg" data-mid="100956581" border="0"  src="https://freight.cargo.site/w/1000/i/ba8196f01d25521c1e159724119156b793b428f3d1bd9838153a1cf66e5e7984/GPIXEL-07.jpg" /&#62;
&#60;img width="1182" height="1064" width_o="1182" height_o="1064" data-src="https://freight.cargo.site/t/original/i/1ec77f2624913bb8ba07f3d7792d6a3a13bc63644f96d4fe567402fa4f40740e/GPIXEL-08.jpg" data-mid="100956580" border="0"  src="https://freight.cargo.site/w/1000/i/1ec77f2624913bb8ba07f3d7792d6a3a13bc63644f96d4fe567402fa4f40740e/GPIXEL-08.jpg" /&#62;
&#60;img width="1182" height="1064" width_o="1182" height_o="1064" data-src="https://freight.cargo.site/t/original/i/e450955ab314ec59167e2b91d23fc19a97d913b3461841c8d7e968e0216bde58/GPIXEL-09.jpg" data-mid="100956579" border="0"  src="https://freight.cargo.site/w/1000/i/e450955ab314ec59167e2b91d23fc19a97d913b3461841c8d7e968e0216bde58/GPIXEL-09.jpg" /&#62;
&#60;img width="1182" height="1064" width_o="1182" height_o="1064" data-src="https://freight.cargo.site/t/original/i/7a05c2593aa800d86601f0ef02e35e4940b920a4c03b8fb4c2aff143a7d74765/GPIXEL-10.jpg" data-mid="100956578" border="0"  src="https://freight.cargo.site/w/1000/i/7a05c2593aa800d86601f0ef02e35e4940b920a4c03b8fb4c2aff143a7d74765/GPIXEL-10.jpg" /&#62;
&#60;img width="1182" height="1064" width_o="1182" height_o="1064" data-src="https://freight.cargo.site/t/original/i/5b88dd96209cdcd3a54e2587fb9b414f594e10e42b58cadbba61522504293c33/GPIXEL-11.jpg" data-mid="100956577" border="0"  src="https://freight.cargo.site/w/1000/i/5b88dd96209cdcd3a54e2587fb9b414f594e10e42b58cadbba61522504293c33/GPIXEL-11.jpg" /&#62;
&#60;img width="1183" height="1064" width_o="1183" height_o="1064" data-src="https://freight.cargo.site/t/original/i/53b30a641fe14125b0ab14a1fe1b6fda61c3a16eb7f8fa5bf02b06b1aa59dba4/GPIXEL-12.jpg" data-mid="100956575" border="0"  src="https://freight.cargo.site/w/1000/i/53b30a641fe14125b0ab14a1fe1b6fda61c3a16eb7f8fa5bf02b06b1aa59dba4/GPIXEL-12.jpg" /&#62;
&#60;img width="1182" height="1064" width_o="1182" height_o="1064" data-src="https://freight.cargo.site/t/original/i/be466dfd8a7f8c505bb8356c2c31245fa4aeefcde2e017e7180d4111b5dd6210/GPIXEL-13.jpg" data-mid="100956573" border="0"  src="https://freight.cargo.site/w/1000/i/be466dfd8a7f8c505bb8356c2c31245fa4aeefcde2e017e7180d4111b5dd6210/GPIXEL-13.jpg" /&#62;
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All the photography in the book, naturally, was shot on the Pixel.&#38;nbsp;






We even got one of the country’s top influencers to review Pixel’s choices.



	
	PIXEL CITY GUIDE
 
Client : SingtelAgency : BBH SingaporeProduction : BBH Singapore&#38;nbsp;
Year : 2018
	BACKGROUND:Google made the smart phone actually, well, smart, with the Pixel 2. It’s got an awesome camera + Google Assistant that can answer all of your queries.&#38;nbsp;
IDEA:We decided to show, not tell. By creating a Singapore city guide, based only on the suggestions from Pixel and featuring photos entirely shot by Pixel. 
The book featured actual questions we asked Pixel (like, Where do you find the best chicken rice? Or how about romantic resturants in Singapore?) along with their actual recommendations. (And they were pretty good too!) 
We finished the Pixel City Guide with a little help from human friends – we got street photographer Aik Beng Chia and food blogger Miss Tam Chiak to lend their talents and help Pixel launch its first city guide.&#38;nbsp;


</description>
		
	</item>
		
		
	<item>
		<title>Sentosa EcoBouquet </title>
				
		<link>https://akfolio.co/Sentosa-EcoBouquet</link>

		<pubDate>Sun, 14 Mar 2021 03:30:18 +0000</pubDate>

		<dc:creator>Adeline + Kenneth</dc:creator>

		<guid isPermaLink="true">https://akfolio.co/Sentosa-EcoBouquet</guid>

		<description>
	Valentine’s Day bouquets are bad for the environment. 
Until now.&#38;nbsp;


	︎ Introducing the Sentosa Eco Bouquet&#38;nbsp; ︎


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	SENTOSA ECOBOUQUET
 Client : SentosaAgency : BBH SingaporeProduction : Juffrie Friday + BSSYear : 2021
	BACKGROUND:For the little island-state of Singapore, importing all those overseas flowers for Valentine’s Day isn’t the best way of showing love for our environment.&#38;nbsp;

IDEA:Working with homegrown florists, This Humid House, we helped Sentosa provide an alternative take on Valentine’s Day. Instead of bouquets created with imported flowers, our Sentosa EcoBouquets were created from the trimmings of wild flowers and plants naturally grown on the island.
Each bouquet also came with a card that encouraged recipients to discover the exact places on the island where their flowers were foraged from, encouraging visitorship to Sentosa.&#38;nbsp;
With the Sentosa EcoBouquets, we offered people a lovely way to save their relationships and save the earth all at the same time.&#38;nbsp;






Results:
28X over subscribed.


	
	🌎 
Planet Earth1
	
	💨&#38;nbsp; Emissions0
	




</description>
		
	</item>
		
		
	<item>
		<title>Real Life Hacks </title>
				
		<link>https://akfolio.co/Real-Life-Hacks</link>

		<pubDate>Sun, 28 Feb 2021 09:22:48 +0000</pubDate>

		<dc:creator>Adeline + Kenneth</dc:creator>

		<guid isPermaLink="true">https://akfolio.co/Real-Life-Hacks</guid>

		<description>
	
	
 
	Real Life HacksTips gleaned from a lifetime of real life struggles.&#38;nbsp; &#38;nbsp;︎︎︎︎︎︎︎︎︎


 




	


	
	

	
	  
	Real Life Hacks
 
Client : Income OrangeAidAgency : BBH SingaporeProduction : Chuan PicturesYear : 2018
	BACKGROUND:Income OrangeAid is a charity that helps underprivileged kids stay in school. They tasked us with telling the stories of their beneficiaries. But to compete with the limited attention spans people have on social media, we couldn't just create a straightforward documentary piece. 
IDEA:We created our own take on the ever-popular life hacks social format by creating Real Life Hacks. We interviewed the kids individually to find out their stories and crafted short videos featuring tips based on their actual real-life experiences. This allowed us to tell their stories in a fresh and authentic way, while celebrating their resilience and determination. 




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